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Optimal Post Scheduler
Find the best times to post on social media based on your audience and industry.
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The Science of Post Timing
Posting at the right time can significantly increase your content's reach and engagement. Here's what research says about optimal posting times across different platforms:
General Best Practices
- Weekdays perform better than weekends for most B2B industries
- Mornings (8-10am) and evenings (6-9pm) tend to have higher engagement
- Lunch hours (12-1pm) work well for quick content consumption
- Time zones matter - consider your audience's location
Platform-Specific Insights
| Platform | Best Days | Best Times | Posts/Week |
|---|---|---|---|
| Tue-Thu | 8-10am, 6-9pm | 3-7 | |
| Wed-Fri | 9am-12pm | 3-5 | |
| Mon-Wed | 8-10am, 6-9pm | 5-20 | |
| Tue-Thu | 7:30-8:30am, 5-6pm | 2-5 | |
| Sat-Mon | 2-4pm, 8-11pm | 5-30 |
Industry Variations
B2B Businesses
- Best days: Tuesday-Thursday
- Best times: Early morning (7-9am) and early evening (5-7pm)
- LinkedIn performs exceptionally well
B2C Businesses
- Best days: Wednesday-Friday
- Best times: Mid-morning (9-11am) and evening (7-9pm)
- Instagram and Facebook perform best
E-commerce
- Best days: All week (especially weekends)
- Best times: Evenings and late nights
- Pinterest and Instagram are key platforms
Media/Entertainment
- Best days: All week
- Best times: Afternoons and evenings
- Twitter and Instagram are most effective
Important Note:
These are general guidelines. Always analyze your own audience insights to determine the absolute best times for your specific followers.